A concept prepared for Del Mar · sample data

For Del Mar’s review

A clearer race day.

Help a first-time fan follow the story. Give a regular player the whole board.

For a new fan

Race Day

Understand the next race in plain English. Pick one horse to follow, learn what to watch, and stay with the story through the finish.

Explore Race Day →

For a regular player

Today’s Picks

Del Mar’s own handicappers would appear side by side, with their reasons intact, alongside an optional Del Mar Data Desk view. Fictional names stand in for the handicappers in this sample.

See Today’s Picks →

Keep the day on dmtc.com.

Turn separate PDF sheets into one clear board. Give fans a reason to return between races, with pages made for a phone at the track and the familiar look of Del Mar’s site.

The existing routine, a clearer presentation

How it would run

Del Mar’s handicappers keep publishing as they do today. The page would read their sheets and the track’s entries and scratches, with live updates as the day changes.

Del Mar Data Desk is an optional house voice. The service could sit on Del Mar’s own domain, under its own name and style.